The Beer Fly

So, It has been a while.

2011-01-03T15:19:00.000-08:00

As most of you know who follow me on Twitter, I don't get much time to do this blogging thing and Tweeting suits me better as I can do it on the run, whilst brewing etc, on my phone.

My New Year's resolution (apart from losing that stone in weight I have managed to gain since June) is to get some sort of regularity into posting here. It will be mostly beer, brewing a bit of food and hopefully a big dollop of food/brewing science chucked in too.

I hope you enjoy!

Pete

This is MY Brewhouse....

2010-07-03T07:43:00.000-07:00

This is my brewhouse. There are many like it, but this one is mine. My brewhouse is my best friend. It is my life. I must master it as I must master my life. My brewhouse, without me, is useless. Without my brewhouse, I am useless. I must brew better than my competitors who are trying to outsell me. I must brew before he outbrews me. I will hit our target O.G....

My brewhouse and I know that what counts is not the way our copper is fired, the noise of our boil, nor the steam we make. We know that it is the hop utilization that counts. We will hit our target O.G....

My brewhouse is human, even as I, because it is my life. Thus, I will learn it as a brother. I will learn its weaknesses, its strength, its parts, its accessories, its sights and its barrel capacity. I will ever guard it against the ravages of weather and damage as I will ever guard my legs, my arms, my eyes and my heart against damage. I will keep my brewhouse clean and ready. We will become part of each other. We will hit our target O.G...

Before Ninkasi, I swear this creed. My brewhouse and myself are the defenders of my trade. We are the masters of our craft. We are the saviors of my life. So be it, until we have full fermenters and there are no empty casks.

The inspiration

Lessons learned in Belgium this weekend

2010-05-30T12:16:00.000-07:00

This weekend I went to Belgium with Phil, Mark, Owen, Dom from Marble, Janine from Ashover and J.C.

Great fun was had by all and I'm sure it will be better documented by others who have better blogging chops than I.

These however are the most important things I have taken away from the weekend.

1) Being bumped up to first class on the Eurostar is really rather pleasant.

2) Jean at Cantillion is a lovely bloke. So lovely, he even said nice things about my attempts at creating a homebrewed kriek style beer.

3) Jean's cognac aged lambic is outstanding.

4) Table service at beer festivals is civilised

5) Moeder Lambic is a really cool place. So cool it made me do this.

6) The Delerium Cafe is expensive, smelly and full of tourists.

7) Belgian hobbies between midnight and 6am mainly involve shouting and beeping their horns.

8) Two days of wild yeast, fast food and little sleep have an effect on 4 men that renders the air inside a van almost as potent as Sarin.

9) Mark didn't buy that much beer (honest Lauren).

Drinkability.

2010-02-21T05:01:00.000-08:00

Everyone seems to be talking about it this week, so time to throw my oar in.

Multinational giants Anheuser-Busch have been using this ad to describe their Bud Light brand in the US for the last year. What Anheuser-Busch are trying to state with this ad and the whole ethos behind Bud Light is that it isn't heavy tasting, or too filling. In essence, although Bud Light is a light beer, and inherently suggests it is a bit girly, you drink it because you can easily drink more of it. Ergo you look/feel more manly as you can drink loads.

For me however, the vast majority of the drinkability argument is a nonsense. I'm going to widen the spectrum a little here outside of just the beer world to illustrate my point. You see, drinkability is not about the volume you can consume, or the alcoholic strength of a drink. Drinkability is all about having a correct time and place to enjoy that drink. Let me explain a little further.

In the summer I am drawn to paler beers with low abv. You have a terrible thirst, the sun is beating down, you are dehydrated, you aren't going to reach for the room temperature bottle of barrel aged Imperial stout are you? Likewise in the winter, it is cold, dark and rainy outside, that once inappropriate barrel aged stout really hits the spot. While I'm at work I crave tea, I'll happily drink four or five cups a day while I'm brewing. If it is late and I have come home on my own, I'll often have a small glass of whisky (single malt Islay is my favourite).

Every drink has a place and a time, one of the main things I struggle with Brewdog's new Sink! beer is that I can't really ever imagine a time or place I would really want to drink it.

As Live: Racking

2010-02-09T09:56:00.000-08:00

Remember that 8 barrel brew of Skrimshander from last week? Well, it finished fermenting and has been chilled down over the weekend. It is now ready for putting into casks. There is also a 10 barrel brew of Incubus to do today as well.

I took the keystones and shives out of the dirty casks on Friday and gave them a blast through with hot water too. The first job when I arrive at the brewery...

8.30 Is to put some water into the caustic bin on the cask washer.

8.34 Attach sprayball and switch on heating element on the cask washer.

8.37 Attach hose to the rinse tank of the cask washer and turn on.

8.44 Turn on the music and attach my iPod. Select 'Brewery Tunes' playlist. A mixture of punk and ska to satisfy Tonie, some Madchester and Reggae for Neil and a bit of everything else for me. Neil Young's 'Old Man' is the first tune on. A corker!

8.50 Nobody else has arrived here yet, but it is snowing outside and the traffic is heavy.

8.51 Fill up the kettle and make tea. Flick through Good Beer Guide for ideas for places to go near Reading for a decent pint and lunch on Saturday.

8.55 Kettle boiled, brew in hand, grab some finings and take them upstairs to the clean area near the fermenters to dilute them down.

9.10 Tea finished and finings at the right strength. 1inch reducer on bottom RJT of fermenter.

9.12 Run off some beer until it clears, don't want to drag any big lumps of yeast through into the casks.

9.14 Run some peracetic acid through a long flexihose to sanitise it and attach it to the reducer on the fermenter. Place racking spear into the peracetic bucket.

9.20 Neil and Tonie arrive. An accident on the A2 has held them up for nearly an hour.

9.25 Grab the bags of keystones and shives and bung a handful of each into a bucket of fresh peracetic.

9.25 Neil starts washing casks and banging in the keystones

The Cask Washer

9.55 I lay the cask stackers out and fine the first 6 casks.

10.00 Runoff begins.

Casks ready to go on stackers and be filled

10.23 Fuck yeah! Led Zepplin on the stereo.

12.00 The last of the Skrimshander is run off and the flexi hose is disconnected.

12.04 Run off some of the Incubus to remove the big lumps of yeast.

12.10 Quick pause for a cup of tea and a sandwich. Sandwich today is pastrami, mustard and diced gherkin in a white roll. Pretty awesome.

12.20 Start racking the casks of Incubus.

13.14 This week's malt order arrives. Everyone downs tools and helps carry it off the lorry.

13.30 Racking resumes.

Flexihose and racking spear

14.45 The last of the Incubus run off, time to clean down.

14.50 Disconnect all the hoses, to drain them of beer and then attach one end of the racking hose to the tap and run through with fresh water.

14.59 Lift the lid on FV1, remove standpipe and spray with water to wash all of the solid yeast out.

15.15 Attach cip sprayball to the top of FV1 and connect one end of the flexihose. Attach other end to hot water and pump about 70 liters into the FV.

15.20 Attach second flexihose to bottom rjt valve on FV1 and other end to CIP pump.

15.22 Turn on pump and get hot water recirculating. Add caustic.

15.30 Once recirc is going take steps to FV2 and spray with water to remove yeast.

15.48 Switch off cip pump and connect hoses to FV2. Pump caustic from FV1 to FV2. Put on recirc.

16.02 Spray FV1 with fresh water to remove all the caustic.

16.17 Switch off cip pump and drain caustic from FV2.

16.24 Spray FV2 with fresh water to remove caustic.

16.31 Gun down floors and gutters to remove any yeast or caustic left on the floor.

16.42 Attach flexihoses to the tap and rinse with fresh water to remove causic. Coil up and put them away.

16.50 While I have been upstairs Neil has put all the full casks away, washed down the cask washer, sprayed the floor clean, cleaned all the finings jugs.

17.00 Top up the hot liquor tank to the right level for brewing tomorrow, weigh out the malt, add liqour treatment, print out a brewsheet and fill in the gyle number, abv, and date.

17.30 Kick off wellies and put shoes back on. Remember I haven't set the hot liquor timers and run back to do it.

17.40 Leave work, get home, realise I have no food in the house and mission it to the shops.

Evening: Eat, watch a crap film and sleep!

Dinner- Homemade pizza with N'Duja De Calabria and onions.

Brewday: Expanding A Few Points.

2010-02-03T11:55:00.000-08:00

I'm brewing again today, so I have decided not to do another as live blog as it would be pretty much identical as yesterday, making it pretty dull reading. Instead, I will elaborate and explain some things I glossed over in yesterday's blog that might have had you scratching your head or opening another browser tab to google it.

Firstly you might have noticed there is no reference to water either hot or cold anywhere. The term brewers always use for brewing water it 'liqour' I'm not really sure why, possibly to make sure in the brewery that there is no confusion and mixing of cleaning and general purpose water with that for brewing.

Secondly, I mention I add DWB to the malt while it is in its sacks before mashing in. DWB is powdered gypsum, better known as plaster of Paris. Almost all breweries will add a little of this to alter the levels of dissolved salts, minerals and other ionic compounds in their water. This is done because some water styles suit certain styles of beer. Burton is the most famous example of this, the local water which is very high in minerals and salts makes amazing pale ales. London and Dublin, both famous for their stouts and porters have relatively soft water. For this reason adding compounds to brewing liqour is sometimes known as 'Burtonising'.
I also mention something called wort. Wort (pronounced wert) is what brewing liquor that has been added to the malted barley in the mash tun is called. It is sweet and sugary and tastes a little like Horlicks or Maltesers.

I also mention something called a heat exchanger. This is a vital part of the brewing process. It takes hot wort from the copper and runs it through a series of plates which look a little bit like belgian waffles. Sandwiched in between these plates cold liquor is pumped in the opposite direction. What this does is sends cold liquor in one direction, heating it up as it goes and sends hot wort the other direction cooling it as it goes. The individual plates are waffle textured to maximise the surface area in contact with the cooling. This is also used as a money saving technique as the hot liquor coming out of the heat exchanger ends up in the hot liqour tank, reducing the amount of time the elements need to be on for the next day's brewing.

To clean stuff around the brewery we use dilute caustic soda as most breweries do. Caustic cleans stuff but it doesn't disinfect. For this we use peracetic acid at 200ppm. It takes about 15 minutes to completely kill any microbes living on things so forward thinking is always needed, anything touching the wort after the boil in the copper must be sterilised first.

Any other questions, feel free to ask! And to the the cheeky person who emailed (you know who you are) yes, I do listen to radio 4 in the morning, but I switch to BBC 6 music at work. In answer to your second question, tea at work is PG tips, milk, no sugar, drunk from a plain blue mug with no design or logo.

An As Live Brewday At Hopdaemon

2010-02-02T12:16:00.000-08:00

I fancied a bit of Gonzo blogging this week, so while brewing an eight barrel brew of Skrimshander today, I wrote everything down on my BlackBerry as I did it, creating a timeline for the brewday. I'll try and do one of these every day, to show you what I get up to over the course of the week.

The Today Programme on radio 4 wakes me up, it is 6.30am.

I get up and perform the normal morning tasks, make a sandwich for lunch and leave the house at around 7.15. Once I have arrived at work, the first thing to do is to check the hot liquor tank is up to temperature, about 72 degrees. The heating elements not being switched on correctly are the one thing I lie awake at night and worry about.

7.30 I open the requisite valves and recirculate the hot liquor for 5 minutes or so to make sure there are no hot or cold spots.

The Hot Liquor Tank

7.40 Grab the malt out of the malt store, sling it on a pallet and wheel it to the pre-mash pump ready for mashing in.

7.50 Open the sacks and add a little DWB, while this is happening I preheat the mash tun with about 50l of water from the HLT through the rotating sparge arm.

8.00 Then I start mashing in proper, water and malt are mixed and pumped into the mash tun. Once all the grain and water are in the mash tun, a quick stir and temperature readings are done.

The Mash Tun

8.30 Kettle on. Cup of tea. Weigh out hops and sanitise heat exchanger for later.

The Heat Exchanger

9.25 Connect the mash tun to the copper and start sparging hot water over the bed of malt. Switch the mash tun pump on and start to transfer the wort into the copper.

The Copper

10.10 Switch on the 18kw element in the copper and add bittering hops.

10.15 Put kettle on. Cup of tea #2

10.30 Switch on the 30kw element in the copper.

10.35 Jump up and sit on the mash tun lid in an attempt to keep warm, realise all the water vapour is making me damp. Too lazy and warm to move. Warmth makes me feel slightly snoozy.

11.00 Sparge liquor ends and transfer to the copper nearly complete.

11.20 Transfer into the copper complete, I faff around with the valves on the copper and switch the wort pump on to recirc for 15 minutes. This helps the copper boil a bit faster.

11.30 Pull the lid off the mash tun, wash off all the bits of malt. Open the side manway and grab my trusty malt shovel and start digging.

12.00 Mash tun is dug out but not clean yet. The copper comes up to the boil and I jump in the mash tun with a brush and a bucket of caustic.

12.30 Halfway through the copper boil, time for some floc tablets.

12.35 Scrub the mash tun plates and get them hauled back into the mash tun.

12.50 Mash tun lid goes back on. Now the start of the tricky bit.....

12.51 Dash upstairs to the fermenters and run some Peracetic acid into the fermenter to sterilise it. Connect the hoses and cip sprayball and get it on recirc.

FV1, 2 and 3

12.54 Put the standpipe in to sterilise.

12.56 Take the hops and rouser up to the manway at the top of the copper.

13.00 Switch off 30kw element and add late hops and stir.

13.05 Back upstairs to the fermenters. Switch off the acid recirc and drain the fermenter. Remove hoses and attach runoff hose to the side rather than top of the fermenter.

13.15 Undo the valve at the bottom of the copper for the hot break. Run some wort through the heat exchanger to clear it of peracetic. Attach other end of runoff hose.

13.20 Switch on wort pump and cold liquor pump. Visual check wort is running into fermenter.

13.23 Fiddle with cooling side of heat exchanger to cool to 24 degrees.

13.30 Sandwich. Ham, mustard and lettuce on brown granary. Kettle on, cup of tea #3.

A pause for lunch...

13.50 Grab the bucket of yeast from the yeast fridge and take it upstairs to the fermenters.

13.54 Take a few jugfulls of cooled wort and add them to the yeast to bring it up to temperature gently. Too much of a quick temperature change can shock and kill it.

14.00 Add the yeast and give it a really hard rouse.

14.12 Take another jugfull of wort and do a gravity check, we are aiming for 1045 today and we are bang on.

14.18 Seal the fermenter and wash up yeast bucket.

14.30 Runoff ends. Disconnect everything and recirc the heat exchanger with hot caustic.

14.50 Grab trusty shovel again and start digging out the hops.

15.20 All the easily removed hops are gone, now time to climb into the copper with a bruch and some caustic to get it properly clean. This is my least favourite job apart from cask washing.

15.45 Clamber out the copper with all the grace of a blind Labrador puppy with no limbs. Swear a little bit.

15.50 Rinse the copper and backflush the heat exchanger with fresh water.

16.20 Run the flexihose upstairs and connect it to the peracetic tank and run a bit though the heat exchanger and wort pump.

16.30 Disconnect all hoses and put them back upstairs filled with peracetic.

16.45 Gun the floor down and clear up any spent hops or malt left on the floor.

17.00 Set hot liqour timers, weigh out the malt, add water treatment, switch mains water off and drain everything down so it doesn't freeze overnight.

17.30 Fuck! Is that how cold it is in here?

17.32 Pull off wellies, lock up, drive home.

17.50 Arrive home, shower, change, open a beer, get dinner cooking.

Thoughts on Beer Rating.

2010-01-28T12:35:00.000-08:00

This post started as a comment in reply box to this post. It grew and grew and I thought it deserved a space of it's own.

You see for me, the one fatal flaw with any kind of beer rating is that beer, by nature beer is variable. As brewers we spend most of our life trying to eliminate as much of that variability as possible but there are things outside of our control. Take hops for example. English hops are a seasonal crop, picked and dried in September. Naturally they degrade and oxidise over the course of the year, the beer you drink in August will have nearly year old hops in. Recipes can be adjusted to compensate, but the exact same beer can never be generated. Shortages in hops can also have a ruinous effect on the consistency.

Once the beer is out of the brewer's hands there are many more variables that can have an effect on the beer. Whether cask or bottle, age plays a large factor. Massive U.S. style hopping in a bottled beer that is sat on a shelf in a shop for six months is not going to taste the same as one stored cool for a month and then drunk. By the same token, an imperial stout is not going to taste the same if drunk fresh rather than suitably aged in a cool, dark place. Casks also change in flavour profile depending on how long they have been tapped and spiled. Certainly with the beers I produce, hop character mellows over the life of the cask.

I think it is unfair to rate the 'same' beer that is in different condition. Also I would like to know how much of this beer rating is a numbers game. This guy, RateBeer's top rater claims to have drunk 15,862 since 2002. That is 5.4 new beers every day. How is that possibe? Does he/she do nothing other that sit around opening bottle after bottle? How do they pay for it? If they have had 5.4 beers every day, I'd argue that theyre probably wasn't enough quantity of the beer to get a sense of what it was actually like. I think a 3rd of a pint for session beer, maybe a little less for stronger stuff is about the minimum quantity needed to get a real idea of how a beer tastes.

This list has been published. Who cares? Not me really. I know a lot of people enjoy the fun of seeking out new beers, hallowed and legendary beers, myself included. But please don't take it too seriously.

Being Unfaithful

2010-01-27T11:56:00.000-08:00

I recently had to tell my girlfriend I had been unfaithful to her. It had become obvious I had someone else in my life. Not an easy thing to do. We are working our way through it, but I don't think I'll ever stop seeing the other.

To help me come to terms with it, let me tell you a little about her.

She is petite and is the most beautiful creamy tan colour, and as with most women she hates the cold, but anything above twenty nine degrees she hates too. I see her at least three times a week, if not more. Sometimes I see her at the weekend too, telling my girlfriend that I am going to work for a couple of hours. I go and see her instead.

If I treat her nicely, making sure she isn't too hot or cold and she has plenty of food she loves to reproduce. Sometimes I can't keep up with how fast she is, and it makes a mess all over the floor.

Speaking of food, she has a really sweet tooth and loves beers of almost all types. However she does have a really strongly allergic reaction to strong alcohol. If she has anything above about nine percent alcohol, she is likely to die.

She lives where she works, free accommodation is always a bonus with a job. When she is at work she lives in an ultra modern construction made of stainless steel clad in varnished softwood. When she isn't at work she lives in a small one room place made entirely of plastic. I think it is a bit claustrophobic, but she is happy in there for a few days before she starts to sulk.

I sometimes have to be a bit rough with her, rousing her into action if she gets a lazy, but she doesn't mind and almost always reacts well to it. She is also quite old, I'm not sure exactly how old, but then again, neither is she. She has the strangest health routines too, every four or five weeks she likes to be soaked in acid for an hour or so then to go for a massive binge on sugary water for anything up to 5 days. Some of her friends have told me they find that an acid soak every eight to twelve weeks works better for them, but I think they have just been reading Grazia too much.

Her name?

Saccharomyces.

2009 - A Year of Beer.

2009-12-31T03:36:00.000-08:00

Roll out the booze and the buffet, ladies and gents charge your party poppers, the new year is nearly with us.

This year has been a year of great change for me, probably the biggest transition period in my life thus far. I thought I would summarise it, adding a few thank yous and nods of appreciation along the way.

This year has seen me finish university, thrust blinking and stumbling into the world of work like a newly born forest animal. Completely ill prepared by university lifestyle for getting a full time job, I got a new, zippy c.v. prepared and the search began. Initially I considered a role with the estate agency I had worked for for the past three years which had funded university quite nicely. After a quick interview involving some completely ridiculous personality profiling questions and aptitude tests I was not given a job. I then realised what a bunch of spiky haired, shiny suited, fat-tie-knotted idiots estate agents were and began to realise what a favour they had done me.

Next, I pursued a true love of mine. Food. I asked about all the local independent food buyers and producers whether there were any jobs available, alas there weren't any. Even all my contacts at the local delicatessen I worked at didn't come to anything. Somewhat disheartened and about seventy c.v.s lighter it was time for a radical rethink. Back to the drawing board. The blog I was writing at the time was focusing more and more on beer, something I had always been keen on, I have a family links in the past with brewing and thought why not!?

I called up a list of all the breweries in Kent and called them all offering to work for them in return for teaching me how to brew. In an amazing stroke of luck the Hopdaemon brewery (my closest micro) wanted someone to take on all of the brewing responsibilities. Ideally they wanted someone with experience but what I lacked in experience I made up for in enthusiasm. I was taken on. Here comes the first thank you: my boss Tonie for giving me the opportunity to start brewing in the first place and being patient in light of all my newbie fuck ups.

A few thanks now, without meaning to be gushy or sycophantic. Thanks to Mark for all the decent beers, decent pubs and being a top bloke. Barry for all the amazing beer sent all the way from Germany. Dave for always having an interesting take on things, my beerswap beers and generally being a hero at the Equity For Punks launch despite no sleep, too much beer, losing a BlackBerry and having nowhere to sleep. Andy for helping sort Beerswap and saying kind things about my beer. Mark for a couple of awesome days/evenings drinking in London, Garrett and Lynne at Bull for a couple of amazing beer festivals, you always make us so welcome. Finally to Thornbridge, Marble, Goachers, Gadds, Brewdog and all the other brewers who have made awesome beer I have drunk this year.

I hope 2010 is as interesting as 2009 has been, see you all in the new year.

Brews, News and Gnus

2009-12-11T11:52:00.000-08:00

Ok, well no gnus. But hey, no gnus is good news right?

Ok so once again with the best of intentions I set out to start blogging again. I have been slacking but I have been flat out at the brewery with the Christmas rush. Supermarkets demanding case after case of bottles, customers ordering polypins for Christmas along with all the brewing, racking and bottling we normally have to cope with!

Lots has happened since I last updated this blog: The British Guild of Beer Writers dinner (belated congratulations to all the winners especially Mark Dredge, Dave Bailey and Pete Brown.) Here are some of us drinking some warm White Shield

Brewdog have revealed the world's strongest beer- Tactical Nuclear Penguin, which according to James for BrewDog's email might go off like a tactical nuke unless it is stored in the fridge!

I have also invested in some decent homebrewing kit-the first brew will be tomorrow. I'm keeping it simple for my first brew- Pale malt, a little caramalt and a little 150 crystal malt, Challenger for bittering and East Kent Goldings for aroma. I'm aiming for around 1042 but I don't know what my mash efficiency will be like yet! The first few brews will be a steep learning curve no doubt.

I have also wrtiten a daily diary of what exactly a brewer gets up to over the course of the week, hopefully it will shed some light on those slightly cryptic tweets along the lines of 'Washing casks again. Grrrr' or 'Scrubbing out the mash tun now, just about to come up to the boil'

Until I post those next week you can follow my antics on twitter @petebrissenden .

Why Am I A Brewer?

2009-10-25T05:06:00.000-07:00

On the face of it brewing seems like quite a cool career choice, every bloke likes beer right? Live the dream, make it for a living!

In reality this is a long way from the truth. Brewing involves real commitment, lots of hard physical labour- try shovelling out half a ton of spent, wet malt from a mash tun! Lifting and carrying full and empty casks, early starts (usually about 6.30/7am), late evenings and doing over 70 hours a week, weekend work and freezing cold unheated brewhouses.

Then, there are the really unglamorous jobs: cleaning and scrubbing fermenting vessels, hand filling bottles, labelling bottles one at a time in a hand loaded labeller, cleaning casks and scrubbing out the cold store. It is also a dangerous job- boiling liquid, neat caustic, phosphoric acid, steam and moving machinery are all in close proximity all the time. All it takes is one wrong valve opened, one nut not tightened properly, one wrong button pressed on the control panel and you can have a serious industrial accident on your hands.

Another thing, don't go into brewing for the money. According to here, typical starting salaries are around £16,000 a year, experienced staff can earn £21,000 a year and senior staff can earn between £26,000 and £32,000 a year. So the money isn't great, an average job in IT pays similarly.

At this point, I have probably completely confused you as to why I'm a brewer. It sounds like I hate what I'm doing for a living. Wrong. I'll tell you about something that happened a couple of weeks ago which explains why it is all worthwhile.

I went to the pub a couple of weeks ago as I usually do on a Friday evening with some mates for a pre-dinner pint or two (or four). As I walked up to the bar a guy turned round and took a long, thirsty first draught out of his pint. A smile lit up his face, he turned to me and said 'You MUST order a pint of the Hopdaemon Incubus, it is my favorite beer. We have driven down from Essex this evening just to have a pint or two of it'. This guy had no idea who I was, but it made my day, in fact it made my whole week.

That is why I brew beer for a living. The feeling of reward I get for making something that facilitates people having a good time with their friends. Seeing people drinking and enjoying the beer I have made makes all the early starts, late nights, shovelling and hours spent loading the labelling machine irrelevant. Forgotten in an instant, I'm really not sure there are many people who love their job as much as I do.

Oh, and free beer as a perk isn't bad either!

Equity for Punks

2009-10-21T11:42:00.000-07:00

I'm sure there will be a myriad of blogs about this event over the coming days so i'll keep it short and sweet.

Yesterday BrewDog announced they are offering 10,000 shares in the company at £230 a pop. These 10,000 shares equate to a 9% share of the overall business, if all of the shares are bought it will make BrewDog £2.3million, which is to fund a new eco-brewery. If 9% of the company is worth 2.3million is 100% really worth 25million?. No it isn't. In terms of asset, including intellectual property it probably isn't even worth £1million.

Also, it was announced two new partners had joined the business having sold their share in the 1billion pound Skyy Vodka brand. These guys also own a U.S. based distribution centre and I would guess BrewDog have plans to expand and export to the U.S. This really is a contradiction in terms, a new eco-brewery is being built to have their beer shipped round the world on a great big, dirty, fuel oil burning container ship......

Finally, BrewDog is a young person's brand, there is no hiding from that. Their viral media advertising, heavy usage of bloggers to promote beer and their edgy 'punk' image attract a younger beer drinker. Not a bad thing but as a young person I really can't think of many people my age who have a spare £230 lying around to have a punt on shares in a brewery. I know i certainly don't have that sort of cash lying about!

That said and done, let us not forget that BrewDog have given the industry a real shake up since they started and that within two years they have a national brand and a massive cult following. I tip my hat to them for the sheer audacity of the equity scheme, only time will tell how successful it is. I went to the launch night last night with lots of the beer bloggers and drank copious amounts of Punk, Punk Monk, 77 and Paradox, so for that BrewDog, many thanks. I also had a long chat with Martin about the joys of hand loading 4-head counterpressure bottling machines, very geeky.

A New Blog, A New Beginning.

2009-10-19T13:23:00.000-07:00

I used to write a blog regularly a while ago. Since then lots has changed. I have a new job which means I'm not at my PC very often, work starts at 7am and finishes about 6pm. I also found that the premise of the old blog didn't really fit with what I was interested in writing about anymore, posts tailed off.

In case you aren't one of the people who used to read my old blog here is a little bit about me:

I'm a twenty four year old lad from Faversham in Kent. I went to school locally and always had a keen interest in food and drink, working at various farms and doing so, getting to know both hard and soft fruit, how to press apples for cider and how to successfully drive tractors and white vans to their full potential annoyance to the general road user. After a brief and unhappy relocation to Portsmouth I returned home to Kent, the Prodigal Son, enrolled at the University of Kent at Canterbury and did an undergraduate degree in Biological Anthropology. If you are wondering what Biological Anthropology is, don't worry I still am too.

This summer after applying for nearly one hundred jobs (who would have thought there was a recession on eh?) I took some initiative and decided that wearing a suit and staring at a PC screen was a mug's game and rang all the breweries in Kent and begged to go and brew for them. Luckily Hopdaemon took me on and five months down the line I'm now brewing every single drop of Hopdaemon beer that leaves the brewery on my own!

In this new blog I'm hoping to write about beer. Not only beer I have made, but reviews of other people's beer too. There will be some recipes as well, not only for beer but for some tasty food to accompany your beer. Don't expect Michelin star stuff round these parts, it is all about hearty, warming home cooking.

I hope you drop by regularly to see what I'm up to, even if you don't you can always follow my condensed antics on Twitter (I'm @petebrissenden).